Marketing Application for the Independent Baking Industry

Project goal: To develop a web-based application to visit, browse, search and purchase baked goods, and to create accounts for vendors to advertise and sell baked goods.Home and independent bakers struggle with visibility and have to compete with big businesses that spend millions on advertising. Tappetite, a virtual marketplace, allows bakers to build their shop digitally and acquire customers at a fraction of this cost. The front-end development of the web application uses Hypertext Markup Language with Cascading Style Sheets. Data management is handled by JavaScript and Structured Query Language queries. The database is hosted on Google cloud servers,where much of the custom Tappetite code will be stored. Some third-party services will be used,such as Stripe, a payment processor to securely and seamlessly handle payment transactions and offload any liability for cybersecurity risks associated with handling client financial information. The system will use a third party in-application chat service called PubNub to ensure secure and confidential communication between vendor and consumer. Google application programming interfaces will be used to bring location-based services to the website, such as location-relevant search results and customer-delivery information.